Social Media Community Manager

The Social Media Community Manager serves as a core member of the social media teams. She/he works closely with the Marketing and Communication Department’ to bolster GSUSA’s brand presence on social media with creativity.   

The Girl Scout social media community manager is focused on engaging with new prospects to grow the overall brand community’s. She/he is expected to have strong networking and communication skills. Keeping in line with the voice and personality of a brand, the Social Media Community Manager incorporates online tools and in-person networking to create relationships and ultimately build the company’s brand, both online and off.

She/he engages customers and individuals talking about the Girl Scout Brand in the social media space, including forums, social networks and other digital channels to develop brand ambassadors, and hone closer relationships with key stakeholders. The social community manager acts as an extension of the Girl Scout brand.  She/he will get in the trenches with influencers, councils, parents, alumnae, and customers, meanwhile also engaging with new supporters and prospects on a regular basis.

You Will 

• Build brand visibility and credibility by attending Twitter chats, Facebook lives, and moderating Twitter chats; builds relationships with brand advocates and members of Girl Scout communities.
• Evaluate how to best scale communities and connect with new potential supporters.
• Analyze and report on efforts that drive the most traffic and base building efforts including site traffic, blog views, link clicks, comments, likes, shares, reach etc.
• Create relationships online that develop into opportunities to create new content that support program and brand marketing efforts, e.g.: Highest awards, alum engagement, life-saving awards, Take Action projects, program adoption outcomes/experiences.
• Participate and mediate real-time conversations with customers about the Girl Scout brand, products, councils, leadership, and mission related content; answer customer questions/comments; become a trusted persona online.
• Partner with multiple departments and vendors to generate content on behalf of the company.
• Write blog posts, communications materials, and material for social media channels to help grow Girl Scouts’ presence through blogs, Twitter, Facebook, Instagram, LinkedIn, Pinterest, and other strategically relevant online properties.
• Attend industry events and plan virtual/events meetups for the Girl Scout community.
• Take ownership of each interaction ensuring appropriate action & review.
• Use social listening tools to determine where customers are virtually socializing, prioritize types of social interactions to engage with, and make decisions about workflow service options, and user-generated based content.
• Track the volume of conversations related to the Girl Scout brand and its core business and programmatic objectives, identifying social influencers and striking a balance between reactive and proactive outreach.

• 4 years of related customer service, community engagement experience.
• Excellent creative writing skills.
• An understanding of social marketing best practices.
• Professional experience in social media.
• Knowledge of social media analytics.
• Strong interpersonal and networking skills, demonstrates empathy and commitment.
• Outstanding organizational skills.
• The ability to multi-task while meeting deadlines.
• The ability to communicate results.
• Strong reading comprehension.
• Proficiency in Microsoft Office Products, social listening, and reporting tools.